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Making the decision to pursue a graduate degree for business professionals often includes the consideration of the best job outlook for MBA in marketing graduates. Along with being one of top paying graduate degrees, an master’s in business administration with a focus on marketing also offers a number of possibilities for where to take that degree and begin a career across the United States.
Marketing Positions in Technology Companies
Technology continues to become an integral part of everyday life for society and communities around the Unites States. As the demand for the latest and best technological devices and systems grows, the need for effective marketing in order to compete in the market and rise to the top also increases. This has resulted in a large reliance of technology companies on marketing departments to develop everything from print direct mail to television and radio commercials that will engage an audience and create demand for products through brand recognition and association.
As a result, MBA graduates who have a focus in marketing are able to find job opportunities in technology companies around the country. While these opportunities can be found practically anywhere, there are some areas of the United States where firms producing computers, cell phones, internet sales, and other technology-related products and services are located.
Some of the top spots include:
- Seattle, which is home to several large, international corporations in aeronautics, internet storefronts, and computers.
- San Diego has seen a surge in biotechnology firms
- Salt Lake City is home to a major social media networking company.
- Silicon Valley continues to host various types of technology-based companies as well, particularly computer-oriented start-ups.
- On the East Coast, Boston is a leading location for firms in internet publishing and software development, and Washington D.C. is a key locale for research and development in technology.
Other Top Industries and Locations for MBA Marketing Graduates
Internet and computer technology companies are not the only firms looking to increase brand recognition and make a positive impression on potential consumers. Retail companies, particularly for clothing and shoes, automotive manufacturers, and national chain restaurant corporations are also at the top of the list along with baby product manufacturers and various types of pet retail from food to grooming products. While these companies have headquarters around the country, many of the divisions and main offices are located in the Midwest of the United States, ranging from central Ohio to Chicago.
The Winning Location
Overwhelmingly, the largest concentration of career positions available for MBA graduates with a marketing specialization is throughout the states along the West Coast of the United States. More information on locations and positions available across the country for marketing can be found on the Career Resource Center at the American Marketing Association.
Without question, marketing professionals will continue to be in high demand as long as technology-based and other corporations are interested in hiring skilled communicators to analyze consumer preferences and create campaigns to increase sales and brand recognition. When considering the best job outlook for MBA in marketing graduates, future professionals can find opportunities in their current locations or count on California and surrounding states to offer high paying, fast-paced, challenging positions in the field.
See also: Top 20 Most Innovative MBA Programs, Ranked by Acceptance Rate
